Visual Identity for Design in SoFo (Beyond)

SoFo (Beyond), a new design platform in the Stockholm design scene, unfolds as a three-day event starting in the SoFo district and extending across Södermalm neighborhood. It brings together leading design brands under a single, coordinated program: showroom openings, unified communications strategy and a shared signature party, uniting the city’s design community around joy, inspiration, and shared optimism rather than competition.

The identity is built on a simple belief: alone, brands compete for attention; together, they create something larger than any one of them could on their own. Every point of contact reinforces that idea—individual voices that only become a movement once connected, a community stronger for showing up as one.